Raymond Loewy (1893 Paris - 1986 Monaco), is a Franco-American graphic designer.
He was educated at the Lycée Chaptal in Paris. One of his early achievements, at fifteen, is the aircraft model that wins the Gordon Bennett Cup aeronautics in 1908. The following year, he sells under the name Ayrel. He served in the French army during the First World War.
He left for the United States in 1919. In New York, he found work as a window dresser for department stores including Macy's and as a fashion illustrator for newspapers Vogue and Harper's Bazaar. In 1929, he was named artistic director of Westinghouse. A year later, he opened his own design studio "Raymond Loewy" and his first order as an industrial designer is to upgrade the machine to duplicate the cyclostyle, invented by David Gestetner. The year 1930 saw the Shell work for which he designed the logo, the colors of various objects Coca-Cola, Studebaker cars, for Greyhound Lines, etc.. Sears, Roebuck and Company commissioned him to design the Coldspot refrigerator in 1934, whose sales rose from 60 000 to 275 000 units sold. In 1938 he became American citizen. The design of the package of Lucky Strike cigarettes in 1940. His agency grew and became, in 1944, "Raymond Loewy Associates" with 150 employees and as many active customers.
For the Pennsylvania Railroad, he designed locomotives K4s, S1, T1 and GG1. Collaboration continues with Studebaker in 1947 and gave birth to the Studebaker Champion in 1953 at the Studebaker Commander and Studebaker Avanti.
In 1953, he returned to his French sources and based in Paris, he set up the CEI (Compagnie Esthetique Industrielle. These offices are from logos for LU biscuits (1957), the ready-to-wear Newman (1969) whose characteristic is that it can be read in the wrong place like, for retailers Coop, L'Oreal, Monoprix, and some home furniture signed DF2000.